Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated an interest in your company’s products or services.
Falling within the second stage of inbound marketing, lead generation occurs after you’ve attracted an audience and are ready to convert those visitors into leads for your sales team.
Although content is at the heart of inbound marketing, content alone is not enough. Instead, a content strategy utilising all the types of content at your disposal must be developed with your business objectives in mind. We, therefore, employ a proven methodology that helps identify the questions prospective customers may have, answers those questions, and lead those customers to the decision that they want to do business with your company!
Developing engaging content for you or alongside your team, we can help answer many of the questions your potential customers may have throughout the buying process. By defining your buyer persona’s, determining their informational needs and delivering the content to them, we can define and measure the future content strategy for your business.
We develop all types of engaging content including; product/service pages, landing pages, blog articles, e-books, technical papers, newsletters, articles, info-graphics, press releases, social media posts, email marketing, ads and re-targeting and much more. All have their individual strengths and weaknesses, and therefore have different roles in the overall content strategy of your business.
Ready to discover more about our Lead Generation services?
To learn more about our search engine optimisation and marketing services and pricing, or to discuss a specific campaign, contact our team today!