The user interface is one of the most powerful tools at our disposal in the creation of a compelling user experience. The interface is simply the most direct and visible method through which an audience interacts with your brand.
However, although having a well-designed asset is important, it is also important to work on optimising for website usability. Web Usability is defined by the user experience when interacting with a website and many factors can affect the experience of a web visitor such as loads times, navigation, formatting for mobile devices, readability, and content.
In a nutshell, we are talking about giving the user exactly what they want without making them work for it. The simple fact is that if someone clicks on your site and has a negative user experience because they cannot find what they’re looking for in a short amount of time, they will simply leave.
Our agency uses a chain of in-house processes that have taken years to fine-tune. We collect data, analyse existing and historic website performance, install advanced tools, monitor and analyse real-time user data and then use a mix of A/B Multivariate testing & personalisation to run experiments to optimise and improve.
If you have a website that is currently under development or in the conceptualisation phase, we can ensure your concept reaches its full potential and is ready for production. If you have an existing website, we can help you study it and understand it from the perspective of your most important assets: your users.
Ready to discover more about our Usability & Accessibility services?
Your company website is one of your most valuable digital assets. If you feel you are not getting the best return possible on that asset? Talk to us now about how to make yours a lead-generating machine, an asset that will pay for itself many times over.