Throughout our design process, we go beyond aesthetics and functionality and focus equally on user experience (UX).
More companies are realising the importance of focusing on user experience design (or UX design). The benefits speak for themselves; increased customer loyalty, higher conversion rates, lowered abandon rates and even decreased customer service requests.
It is all about focusing on the fundamentals and defining user personas. We have to pay attention to the most important source of information, which are your users. User behaviour will ultimately determine which design provides the best experience.
UX is about designing the most positive and optimal experience for a visitor. It can include everything from navigation, content, visitor interaction, information architecture, load times, to overall layout. The goal is to make a design that is easy to use, intuitive, relevant, eye-catching, and helpful to the user.
Analytics: By studying your current analytics, we can see which elements that users favour.
Interactions: After ensuring scores are high on usability, we want to meet and exceed user expectations. Think about what you can do to wow your users.
Usability: The best and quickest way to move your UX design project forward is to focus on web usability. We do everything we can do to provide the best user experience possible.
UI Design: The most fundamental step is to focus on a great user interface design. An interface is the visual representation of your application or website and the functionality of the different elements, whereas usability is about how your website is navigated.
Web Accessibility: Finally, we focus on accessibility. There are a large number of different devices and operating systems used in today’s age. That is why you want your website or app to be compatible with different OS platforms and devices.
Ready to discover more about our UX services?
Do not hesitate to drop us a line! If you would either like us to help with a current project, reviewing your current existing interface, or if you need help designing a new interface, from scratch, we are here to help.